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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>On stage at the General Opening Session, Natalie Stamer, Co-Owner and Managing Partner of Streetlight Digital, led the analysis of the 2025 Top 30 &amp; Benchmarking Study</image:caption>
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      <image:caption>Kaitlin Shore, Director of Digital at the ALS Association, presenting with Colleen Legge, VP of Strategy, P2P at Streetlight Digital</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Blog - Calling All Nonprofits: Add Your Data to a NEW Digital Fundraising Benchmark Report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>The ALS Association Defeat ALS Your Way re-designed landing page</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Carry Forward 5K participants putting the mission in motion by carrying another person during their 5K to symbolize one warrior carrying another in their time of need.</image:caption>
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    <loc>https://streetlightdigital.com/blog/tag/tips</loc>
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    <priority>0.5</priority>
  </url>
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    <loc>https://streetlightdigital.com/welcome</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/1566933998067-MAV6EKJPORLYYR73RP1U/WWP.png</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/11c297cc-fb54-4492-9d95-5adbb155efa6/SLD_Icon_FundStrategy.png</image:loc>
      <image:title>Home - Strategic Planning</image:title>
      <image:caption>Every successful project begins with a clear and concise strategy, formulated with measurable goals and objectives. With that solid strategy in mind, we identify the best tactics and channels to fulfill those goals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/84d7dcf1-1817-43cc-b521-5c319f79d982/SLD_Icon_DigitalAd.png</image:loc>
      <image:title>Home - Paid Advertising</image:title>
      <image:caption>We can strategically use a small budget (and your Google Ad Grant!) to make a large impact. Through effective copywriting, design, targeting, and continuous optimization, we ensure your organization sees a return on this very important investment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/02a6e9a8-d5ad-48ee-a185-d2be1573883b/SLD_Icon_ContentMktg.png</image:loc>
      <image:title>Home - Email Marketing &amp; Fundraising</image:title>
      <image:caption>Inboxes and social media channels are cluttered, with so much competition for attention. We work to cut through the clutter, delivering the right message, at the right time, to the right audience - turning casual readers into supporters for both P2P and DR programs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/be4d620f-7508-4651-aeea-1597fd2ffebb/SLD_Icon_PeerToPeer.png</image:loc>
      <image:title>Home - Peer-to-Peer Platform Support</image:title>
      <image:caption>We provide platform analysis, full Luminate blueprint development, and optimization of DonorDrive, Classy, Neon, and more, We have the technical and strategic background to help your program fully use your fundraising platform for optimized results.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/8ec9c5d1-8b57-4681-8bf4-3ac37a3e9ee2/SLD_Icon_EmailStrategy.png</image:loc>
      <image:title>Home - Technology Support &amp; Website Development</image:title>
      <image:caption>From website development to marketing automation and database integration, we ensure the tools in your toolbox are maximized to support your mission and goals. We have a team with deep technology experience to make you successful.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/366ebbc2-fa57-4f3d-8d5e-2bb1fe10b65f/SLD_Icon_Analytics.png</image:loc>
      <image:title>Home - Analytics &amp; Reporting</image:title>
      <image:caption>Before we begin a new project, we make sure systems are in place to measure our work. Everything we do, every task we complete, is measured and reported back to the client. Sharing measurable results at the end of each month is the best part of the job - proving our value and identifying new opportunities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/9e82144f-107a-4631-8e05-f4416455a62b/SLD_Icon_FBad.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://streetlightdigital.com/team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/1553715836757-TJO5PQNRZFQJJQEDURZF/NatalieStamer-round.png</image:loc>
      <image:title>Meet the Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/1553715642682-KMLSCJ2WS1FGGLGKMVK6/KaraPoshak-round-web.png</image:loc>
      <image:title>Meet the Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/3bdff6a2-112c-4e8b-ab61-30a54c71b248/Caroline-edited2.png</image:loc>
      <image:title>Meet the Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/59ceebd0-4cfe-4f3e-a900-127323d1d8fd/Colleen.png</image:loc>
      <image:title>Meet the Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/e7dbe3d2-e094-48a2-b67d-d160e47474d2/Vijay-round.png</image:loc>
      <image:title>Meet the Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/73f77bc1-7abb-4f66-99b8-d52c8bef0b4a/JeffRay.png</image:loc>
      <image:title>Meet the Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/f10b972c-536a-4417-9f01-a365465b60c0/Jen.png</image:loc>
      <image:title>Meet the Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/63fae531-7093-4997-98e1-a4b08c3f95d8/Lizzie.png</image:loc>
      <image:title>Meet the Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/9c88c006-b262-4028-b059-7f4c3e85cfe8/KevinSims-round.png</image:loc>
      <image:title>Meet the Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/45f1a4ca-2598-4c91-ba5b-18b04c783228/AshleySmith+%281%29.png</image:loc>
      <image:title>Meet the Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/d7d88ea9-6231-4406-8e99-3548aabe4660/Tim.png</image:loc>
      <image:title>Meet the Team</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://streetlightdigital.com/career-opportunities</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-03</lastmod>
  </url>
  <url>
    <loc>https://streetlightdigital.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/f52280cc-fd9c-46f9-9759-55bd87e41211/StreetlightWebsite-NatalieKara+%282%29.png</image:loc>
      <image:title>About Us - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/4707a124-12c9-42cb-b67f-597fd7cc9981/CoreValueIcons-1.png</image:loc>
      <image:title>About Us - Value Relationships &amp; Embrace Humility</image:title>
      <image:caption>We prioritize compassion and understanding, valuing human connections as much as results.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/9d770ad9-091e-4e44-b7e2-55b21d527a31/CoreValueIcons-2.png</image:loc>
      <image:title>About Us - Relentlessly Innovate and Improve</image:title>
      <image:caption>Committed to continuous learning and innovation, we strive to elevate our work and empower our team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/bf1f43c8-270e-4245-9349-7db1f7c50f1b/CoreValueIcons-3.png</image:loc>
      <image:title>About Us - Get the Job Done</image:title>
      <image:caption>We solve complex problems efficiently and with integrity, focusing on delivering consistent value.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/f0f7faaa-8ff6-4d16-bf93-74a21a404f3e/CoreValueIcons-4.png</image:loc>
      <image:title>About Us - Be Positive &amp; Collaborative</image:title>
      <image:caption>With optimism and teamwork, we turn challenges into shared successes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/cf846854-8aa3-4015-b2ce-9008b2129452/CoreValueIcons-5.png</image:loc>
      <image:title>About Us - Be Data-Driven</image:title>
      <image:caption>Our decisions and actions are guided by data to ensure measurable outcomes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/ed1ce8d2-e34c-4b1e-aef9-bd77f3fe1735/SLD_team_photo_01_1000px.png</image:loc>
      <image:title>About Us - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://streetlightdigital.com/case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/bc8bb594-5c66-43a0-87cb-3aee3d0816f3/ArmedServices_CaseStudiesFeature+%281%29.jpg</image:loc>
      <image:title>Case Studies - Armed Services YMCA</image:title>
      <image:caption>We were honored to work closely with the Armed Services YMCA to develop a tailored strategy to boost brand awareness and widen donor reach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/b93c52cf-0576-4dc6-990e-d8b6e92724c1/BGCA-CaseStudy-FeaturePhoto+%281%29.jpg</image:loc>
      <image:title>Case Studies - Boys &amp; Girls Clubs of America</image:title>
      <image:caption>When the COVID-19 pandemic struck, Boys &amp; Girls Clubs of America faced an unprecedented challenge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/821e7510-0315-4619-990b-3a0cfcb42e21/DAV5K-CaseStudiesPageImage+%281%29.jpg</image:loc>
      <image:title>Case Studies - Disabled American Veterans 5K</image:title>
      <image:caption>Streetlight's strategy for DAV's 5K event blended various digital tools for an impactful campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/73063596-5c2b-4989-9ee1-7c30ef133b0c/SolvingKidsCancer-CaseStudiesPageImage.jpg</image:loc>
      <image:title>Case Studies - Lace Up for Kids</image:title>
      <image:caption>Solving Kids Cancer aimed to transform their "Lace Up for Kids" campaign from an awareness initiative into a fundraising endeavor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/5c664feb-710e-4d0e-90b5-c30e8608834b/WWP-CF-CaseStudy-FeaturePhoto.jpg</image:loc>
      <image:title>Case Studies - WWP Carry Forward 5K</image:title>
      <image:caption>During a time when peer-to-peer fundraising decreased drastically, we helped create a pipeline for success.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/9382d821-b79d-486b-85f6-1116fe6d530c/WWP-HTC-CaseStudy-FeaturePhoto+%282%29.jpg</image:loc>
      <image:title>Case Studies - WWP Honor Their Courage</image:title>
      <image:caption>An inside look at Wounded Warrior Project’s Veterans Day educational and fundraising program.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://streetlightdigital.com/case-studies/armed-services-ymca</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad61951f93fd4b43b0365ef/5a28a208-442f-46c6-bc77-6295120545ab/ArmedServices_CaseStudy-HeaderImage+%281%29.png</image:loc>
      <image:title>Streetlight Digital Case Study: ASYMCA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://streetlightdigital.com/case-studies/boys-and-girls-clubs-of-america</loc>
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