Digital Advertising Strategist

About the Job:

Streetlight Digital is seeking a Digital Advertising Strategist to play a pivotal role in elevating the achievements of fundraising initiatives for some of the most well-known nonprofit organizations across the country. The Ad Strategist will be part of our agency’s growing Digital Advertising team and will contribute to the execution of diverse digital fundraising, advertising, and operational tasks. Additionally, the role involves providing essential analytical and reporting support. The ideal candidate should seamlessly navigate leading client interactions and contribute to high-level digital advertising strategies, all while demonstrating proficiency in hands-on, in-platform execution and production work.

The responsibilities of this position will directly influence and contribute to the advancement of causes supporting various communities, including but not limited to children battling cancer, veterans, and individuals facing life-threatening and life-altering diseases. Join us in making a meaningful impact on these important missions.

Responsibilities in this role:

• Develop multi-channel ad flight plans, including budget recommendations for client media spends ranging from $25K to over $1M, annually

• Conduct audience and keyword research to inform campaign strategy, targeting, and creative recommendations

• Build and manage custom and lookalike audiences for targeting across platforms, leveraging CRM data, site activity, and third-party data sources

• Measure success through campaign performance data, deliver clear reporting to support various client teams, and extrapolate insights to guide ongoing optimizations and ensure KPIs are being met

• Engage in routine communications directly with team and client stakeholders to keep them informed of campaign performance and support cross-functional reporting, including campaign wrap reports and quarterly business review presentations

• Manage, review, and perform daily account responsibilities associated with Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok and other advertising platforms – including in-platform ad setup from development to execution

• Research and recommend pilot programs on emerging platforms (e.g., Reddit, TikTok, Pinterest) to expand client reach, collaborating with agency Communication Strategists and Technologists as needed

Required Skills & Qualifications: 

• No less than 3 years of experience in paid advertising (search, social, video and display)  

• Google Analytics, Google Ads, and Facebook/Meta Ads manager campaign management and running conversion/lead generation ads

• Demonstrated analytical and problem-solving skills and familiarity with principles of statistical analysis to create and analyze campaign performance reports for ongoing campaign optimization

• Commitment to work collaboratively and respectfully toward resolving obstacles and/or conflicts

• Excellent time management and multitasking skills

• Strong verbal and written communication skills

Preferred Skills & Qualifications: 

• Nonprofit and/or nonprofit agency experience preferred

• Google Ads / Google Analytics (GA4) / Meta certification a plus

• Programmatic experience a plus

• Experience with Google Ad Grants a plus

• Familiarity with nonprofit tech platforms (TeamRaiser, Classy and DonorDrive) a plus

• Basic digital graphic design skills and use of Canva

This description is a summary only and describes the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Streetlight Digital is an equal employment opportunity employer, committed to diversity and inclusion in our workplace. Our policy is to provide equal employment opportunities to all employees and applicants without regard to any status that is protected by law.

Benefits Offered to Full-Time Employees:

• Medical: up to 100% employee coverage paid

• Dental: up to 75% of employee coverage paid

• Vision: up to 75% of employee coverage paid

• Short-term, long-term, and life insurance, 100% paid by employer

• PTO and sick time

• 12 paid holidays

• Cell phone stipend of $50/month and 

• 3% immediately vested contribution to a 401k beginning after 1000 hours of employment (employee must be 21 years of age or older)

Salary Range: $60,000-79,000 with bonus potential

Exact compensation may vary based on skills, experience.

Location: This is a remote position. We are currently seeking a candidate located in the Eastern Time Zone. Applicants located in the following states will be considered: Florida, Georgia, Mississippi, North Carolina, Ohio, Tennessee, and Pennsylvania.

About Streetlight Digital

Streetlight Digital is a women-owned, fully-remote, boutique marketing and fundraising agency focused primarily on the nonprofit sector. We provide full-spectrum marketing and fundraising support, including strategic marketing consultation, website development, advertising management, email marketing, peer-to-peer counsel and support and more. We are committed to being efficient with the donor dollar while delivering client services with excellence.

Apply by emailing a resume and cover letter with the subject line “Streetlight Digital Advertising Strategist” to careers@streetlightdigital.com.

Email Developer

Streetlight Digital seeks an experienced Email Developer to join our fully remote team of talented and collaborative individuals. The ideal candidate will have hands-on experience in digital marketing execution and will be responsible for increasing email marketing success by coding, testing, and scheduling email communications across multiple platforms. Success in this role requires the ability to manage multiple client projects simultaneously, meet deadlines, and consistently deliver high-quality work.

Objectives of this role

• Build high-quality, responsive HTML emails that render consistently across major clients, devices, and user preferences (e.g., dark mode).

• Convert copy and assets into accessible and well-branded email layouts—ranging from simple to complex—using best practices.

• Execute email campaigns with a strong focus on segmentation, suppression, testing protocols, and technical accuracy.

• Collaborate with teammates to streamline workflows, improve efficiency, and enhance campaign performance.

• Build and schedule emails in nonprofit-focused platforms such as Salesforce Marketing Cloud (SFMC), Luminate Online, and Donor Drive.

• Quickly learn and adapt to new CRM and marketing platforms in the nonprofit space.

• Maintain documentation and assist with ongoing audience list and data hygiene tasks.

Responsibilities

• Code and modify emails using HTML/CSS, WYSIWYG tools, and dynamic content blocks.

• Build and manage email templates and journeys within platforms such as SFMC, TeamRaiser, Donor Drive, Constant Contact, and Luminate Online.

• Ensure consistent rendering across devices, browsers, and email clients.

• Apply email best practices, compliance standards, and accessibility guidelines.

• Set up and launch email and SMS campaigns, including dynamic content and audience-triggered variants.

• Validate campaign readiness with quality assurance and troubleshoot rendering or code-related issues.

• Maintain accurate tracking parameters and suppression list logic.

• Support platform-level maintenance and audience/automation updates as needed.

Required Skills and Qualifications

• Professional experience in email development and execution

• Advanced HTML/CSS; strong understanding of responsive email design

• Familiarity with SFMC (Email Studio, Journey Builder) and nonprofit marketing platforms like Donor Drive and Luminate Online

• Ability to manage multiple projects in a fast-paced environment

• Excellent attention to detail, time management, and communication skills

• Up-to-date knowledge of email trends, platforms, and compliance best practices

Preferred Skills and Qualifications

• Working knowledge of AMPscript, Liquid, and Luminate S-Tags

• Experience with email automation, journey configuration, and engagement-based triggers

• Familiarity with data-driven testing, reporting, and optimization workflows

This description is a summary only and describes the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Streetlight Digital is an equal employment opportunity employer, committed to diversity and inclusion in our workplace. Our policy is to provide equal employment opportunities to all employees and applicants without regard to any status that is protected by law.

Benefits Offered to Full-Time Employees:

• Medical: up to 100% employee coverage paid

• Dental: up to 75% of employee coverage paid

• Vision: up to 75% of employee coverage paid

• Short-term, long-term, and life insurance, 100% paid by employer

• PTO and sick time

• 12 paid holidays

• Cell phone stipend of $50/month and 

• 3% immediately vested contribution to a 401k beginning after 1000 hours of employment (employee must be 21 years of age or older)

Salary Range: $65,000 - $80,000 with bonus potential

Exact compensation may vary based on skills and experience.

Location: This is a remote position. Only applicants located in the following states will be considered: Arizona, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Mississippi, Nebraska, North Carolina, Ohio, Tennessee, Texas, and Pennsylvania.

About Streetlight Digital

Streetlight Digital is a women-owned, fully-remote, boutique marketing and fundraising agency focused primarily on the nonprofit sector. We provide full-spectrum marketing and fundraising support, including strategic marketing consultation, website development, advertising management, email marketing, peer-to-peer counsel and support, and more. We are committed to being efficient with the donor dollar while delivering excellent client services.

Apply by emailing a resume and cover letter with the subject line “Email Developer” to careers@streetlightdigital.com. The position will be open until filled.

Don’t check off every box listed above? Apply anyway! Studies have shown that marginalized communities - such as women, LGBTQ+ and people of color - are less likely to apply to positions unless they meet every single qualification. Streetlight is dedicated to growing an inclusive, diverse, and accessible workplace that provides a sense of belonging – so if you’re excited about this job but your past experience doesn’t align perfectly, we encourage you to still reach out and introduce yourself. You may be just the right person for this or another one of our current or future openings!

Streetlight Digital is an equal employment opportunity employer, our policy is to provide equal employment opportunities to all employees and applicants without regard to any status that is protected by law.