Digital Advertising Manager

Streetlight Digital is seeking a Digital Advertising Manager to play a pivotal role in elevating the achievements of fundraising initiatives for some of the most well-known nonprofit organizations across the country. The Advertising Manager will be part of our agency’s growing Digital Advertising team and will contribute to the execution of diverse digital fundraising, advertising, and operational tasks. Additionally, the role involves providing essential analytical and reporting support. The ideal candidate should seamlessly navigate leading client interactions and deliver high-level digital advertising strategies, all while demonstrating proficiency in hands-on, in-platform execution and production work.

The responsibilities of this position will directly influence and contribute to the advancement of causes supporting various communities, including but not limited to children battling cancer, veterans, and individuals facing life-threatening and life-altering diseases. Join us in making a meaningful impact on these important missions.

Responsibilities in this Role:

• Develop multi-channel ad flight plans, including budget recommendations for multiple client media spends ranging from $250K to $2.5M, annually

• Support agency client teams to ensure campaign success as measured through campaign and program-specific KPIs

• Engage in routine communications directly with team and client stakeholders to keep them informed of campaign performance and support cross-functional reporting, including campaign wrap reports and quarterly business review presentations

• Lead, manage, and mentor direct report(s) by providing ongoing training and support to enhance their skills in digital advertising strategies, campaign execution, and performance analysis.

• Manage, review, and perform daily account responsibilities associated with Google Ads, Microsoft Ads, Meta, LinkedIn, and other advertising platforms for a variety of clients – including in-platform ad setup and optimization.

• Initiate research and suggest pilot programs to expand and diversify client’s advertising reach on new social media/emerging digital platforms such as TikTok and Pinterest through identification and piloting of new platforms, collaborating with agency Communication Strategists and Technologists where appropriate.

Required Skills and Qualifications:

• No less than 5 years of experience in paid advertising (search, social, video and display)  

• In-depth knowledge of current digital trends and advertising platforms  

• Google Analytics, Google Ads, and Facebook/Meta Ads manager campaign management and running conversion/lead generation ads: set up, activation, optimization, and reporting.

• Demonstrated analytical and problem-solving skills and familiarity with principles of statistical analysis to create and analyze campaign performance reports for ongoing campaign optimization.

• Commitment to work collaboratively and respectfully toward resolving obstacles and/or conflicts.

• Excellent time management and multitasking skills

• Basic digital graphic design skills and use of Canva

• Strong verbal and written communication skills

Preferred Skills and Qualifications:

• Nonprofit and/or nonprofit agency experience preferred

• Google Ads / Google Analytics (GA4) / Meta certification a plus

• CTV knowledge and experience a plus

• Experience with Google Ad Grants a plus

• Familiarity with nonprofit tech platforms (TeamRaiser, Classy, FundraiseUp and DonorDrive) a plus

This description is a summary only and describes the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Streetlight Digital is an equal employment opportunity employer, our policy is to provide equal employment opportunities to all employees and applicants without regard to any status that is protected by law.

Benefits Offered to Full-Time Employees:

• Benefits coverage includes:

• Medical: 100% employee coverage paid

• Dental: 75% of employee coverage paid

• Vision: 75% of employee coverage paid

• Short term, long term and life insurance, 100% paid by employer

• PTO and sick time

• 3% immediately vested contribution to a 401k beginning after six months of employment

Salary Range: $80K-$99K with bonus potential
Exact compensation may vary based on skills, experience, and location.

Applicants must be currently authorized to work in the United States on a full-time basis. Streetlight Digital will not sponsor applicants for work visas.

To apply, email a cover letter and resume to careers@streetlightdigital.com with the subject line “Digital Advertising Manager”.

Don’t check off every box listed above? Apply anyway! Studies have shown that marginalized communities - such as women, LGBTQ+ and people of color - are less likely to apply to positions unless they meet every single qualification. Streetlight is dedicated to growing an inclusive, diverse, and accessible workplace that provides a sense of belonging – so if you’re excited about this job but your past experience doesn’t align perfectly, we encourage you to still reach out and introduce yourself. You may be just the right person for this or another one of our current or future openings!

Streetlight Digital is an equal employment opportunity employer, our policy is to provide equal employment opportunities to all employees and applicants without regard to any status that is protected by law.

About Streetlight Digital

Streetlight Digital is a women-owned, fully-remote, boutique marketing and fundraising agency focused primarily on the nonprofit sector. We provide full-spectrum marketing and fundraising support, including strategic marketing consultation, website development, advertising management, email marketing, peer-to-peer counsel and support, and more. We are committed to being efficient with the donor dollar while delivering client services with excellence.