career opportunities
Senior Digital Advertising Strategist
About the Job:
Streetlight Digital is seeking a Senior Digital Advertising Strategist to play a pivotal role in elevating the achievements of fundraising initiatives for some of the most well-known nonprofit organizations across the country. The Senior Digital Advertising Strategist will be part of our agency’s growing Digital Advertising team and will lead some of our largest client ad strategies and contribute to the execution of diverse digital fundraising, advertising, and operational tasks. We’re seeking someone who brings both strategic vision and technical expertise, understands digital advertising platforms, attribution models, and how to build cohesive, cross-channel campaigns. In this role, you’ll serve as a trusted advisor to clients, confidently present findings, and identify opportunities to optimize performance and drive positive results.
This role is ideal for a seasoned strategist who can lead large-scale campaigns and guide clients through complex digital ecosystems.
The responsibilities of this position will directly influence and contribute to the advancement of causes supporting various communities, including but not limited to children battling cancer, veterans, and individuals facing life-threatening and life-altering diseases. Join us in making a meaningful impact on these important missions.
Responsibilities in this role:
Develop multi-channel ad flight plans, including budget recommendations for client media spends ranging from $250K to $1M, annually
Lead agency-client relationships as the primary point of contact for advertising strategy, provide consultative guidance to stakeholders, and drive strategic decision-making to exceed campaign and program-specific KPIs
Engage in routine communications directly with team and client stakeholders to keep them informed of campaign performance and support cross-functional reporting, including campaign wrap reports and quarterly business review presentations
Manage, review, and perform daily account responsibilities associated with Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok and other advertising platforms for a variety of clients – including in-platform ad setup and optimization.
Initiate research and suggest pilot programs to expand and diversify client’s advertising reach on new social media/emerging digital platforms such as TikTok and Pinterest through identification and piloting of new platforms, collaborating with agency Communication Strategists and Technologists where appropriate.
Collaborate with cross-functional teams, including Strategy, Creative, Data Analytics, and Technology, to develop integrated campaign approaches that align with broader marketing objectives and business goals
Required Skills & Qualifications:
5+ years of experience in paid advertising (search, social, video and display).
Google Analytics, Google Ads, Programmatic, and Meta Ads manager campaign management and running conversion/lead generation ads: set up, activation, optimization, and reporting.
Demonstrated analytical and problem-solving skills and familiarity with principles of statistical analysis to create and analyze campaign performance reports for ongoing campaign optimization.
Exceptional client management skills with the ability to influence senior client decision-makers and build trusted advisor relationships.
Commitment to work collaboratively and respectfully toward resolving obstacles and/or conflicts.
Excellent time management and multitasking skills.
Basic digital graphic design skills and use of Canva.
Strong verbal and written communication skills.
Preferred Skills & Qualifications:
Nonprofit and/or nonprofit agency experience preferred
Google Ads / Google Analytics (GA4) / Meta certification a plus
CTV knowledge and experience a plus
Experience with Google Ad Grants a plus
Familiarity with nonprofit tech platforms (TeamRaiser, Classy, FundraiseUp, and DonorDrive) a plus
This description is a summary only and describes the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.
Streetlight Digital is an equal employment opportunity employer, our policy is to provide equal employment opportunities to all employees and applicants without regard to any status that is protected by law.
Benefits Offered to Full-Time Employees:
Medical: up to 100% employee coverage paid
Dental: up to 75% of employee coverage paid
Vision: up to 75% of employee coverage paid
Short-term, long-term, and life insurance, 100% paid by employer
PTO and sick time
12 paid holidays
Parental leave
Cell phone stipend of $50/month and
3% immediately vested contribution to a 401k beginning after 1000 hours of employment (employee must be 21 years of age or older)
Salary Range: $75,000-90,000 with bonus potential
Exact compensation may vary based on skills, experience, and location.
Location: This is a remote position. Only applicants located in the following states will be considered: Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Massachusetts, Mississippi, Nebraska, New York, North Carolina, Ohio, Tennessee, Texas, Pennsylvania, and Washington, D.C.
About Streetlight Digital
Streetlight Digital is a women-owned, fully-remote, boutique marketing and fundraising agency focused primarily on the nonprofit sector. We provide full-spectrum marketing and fundraising support, including strategic marketing consultation, website development, advertising management, email marketing, peer-to-peer counsel and support and more. We are committed to being efficient with the donor dollar while delivering client services with excellence.
Apply by emailing a resume and cover letter with the subject line “Streetlight Senior Digital Advertising Strategist” to careers@streetlightdigital.com.
Don’t check off every box listed above? Apply anyway! Studies have shown that marginalized communities - such as women, LGBTQ+ and people of color - are less likely to apply to positions unless they meet every single qualification. Streetlight is dedicated to growing an inclusive, diverse, and accessible workplace that provides a sense of belonging – so if you’re excited about this job but your past experience doesn’t align perfectly, we encourage you to still reach out and introduce yourself. You may be just the right person for this or another one of our current or future openings!
Streetlight Digital is an equal employment opportunity employer, our policy is to provide equal employment opportunities to all employees and applicants without regard to any status that is protected by law.
