Ashley Berg
Director of Project Management

Ashley brings more than 10 years of project management experience within digital marketing to Streetlight Digital and is a certified Project Management Professional. A self-styled process nerd, her passion for project infrastructure is equally matched by her enthusiasm for efficiency, ever seeking a better path forward. While new to the nonprofit space, she has dedicated her career to serving those around her, supporting cross-functional teams in their myriad goals.

Before joining Streetlight, Ashley acted as Director of Creative Services at two life science communications agencies, where she honed her servant leadership philosophy and developed a connoisseur's appreciation for a well-designed timeline. Ashley believes that relationships are the cornerstone of project management and people are the heart of every project. That said, she is passionate about project management tools and how they can best serve collaborative teams.

After hours you can find Ashley curled up on the couch with her husband, two dogs, and two cats, crocheting a hat or scarf, binge-watching the Great British Baking Show, or reading a good book.

Whitney Correia
Director of Digital Advertising & Operations

With more than a decade of experience in fundraising marketing, Whitney finds passion in working alongside nonprofit organizations to advance their missions, creating a better today, tomorrow, and future for those in need. From finding cures and funding breast cancer research to honoring and empowering our nation’s wounded warriors, Whitney previously worked at two national NPOs, managing the marketing strategy and integrated marketing efforts from Individual and Corporate Giving to Experiential and Peer-to-Peer Fundraising.

Throughout her marketing career, Whitney has found she thrives within the digital landscape where her analytical mindset can take over and is genuinely loving this new chapter at Streetlight.

Born and raised in Jacksonville, FL, Whitney is a true Floridian at heart. And as one would guess, when she’s not working, she’s enjoying the warm weather with her husband, two kids, and pup — whether it be building sand castles at the beach or catching fish and some sunshine on the boat.

CAROLINE JOHNSON
Director of Project Management

With over 15 years of experience in marketing, branding, communications, and project management, both in the nonprofit and creative agency space, Caroline brings a deep knowledge and unique perspective to a variety of strategic campaigns.

She’s overseen national experiential marketing campaigns, led as the editor of a local community and arts publication, and worked as the director of marketing and communications for a multimedia music and environmental nonprofit. Caroline holds a soft spot for storytelling, a well thought to-do list, and the Oxford comma. She sees a well-executed project like a solid story: it starts with a vision, holds an action-packed middle, and is remembered by its impact.

Caroline recently returned to her native state of Tennessee to enjoy life close to family while re-exploring the hills of East Tennessee. On days off, she can be found on her never-ending quest for new trails, the best biscuit, the biggest fish, live music, and that next road trip destination.

COLLEEN LEGGE
VP OF CLIENT SERVICES, P2P

Colleen Legge has been in the non-profit space for 15 years in many areas of development from Peer to Peer (P2P), to Individual Membership Giving and Capital Campaigns. A great deal of her work has been in P2P fundraising and she loves to build a comprehensive strategy – connecting the participant and donor to the mission of an organization with clean user experience and coaching. She believes that if we coach the participant on how to fundraise and tell our story, we can be on our way to success. Her past positions include Principal Consultant, Charity Dynamics, Sr. Development Manager, Individual Gifts at ZACH Theatre; Team LIVESTRONG Manager, LIVESTRONG Foundation; and Sr. Campaign Manager, Leukemia Lymphoma Society.

Vijay Malavia
DIRECTOR OF DIGITAL MEDIA SERVICES

A strategic digital marketing leader with over 15 years of experience, Vijay transforms complex marketing challenges into measurable business outcomes. He specializes in orchestrating performance-driven campaigns across search, social, and programmatic channels.

As a trusted Google partner at top-tier agency holding companies, Vijay has pioneered data-driven solutions that have revolutionized how global brands connect with their audiences. His expertise spans B2B, B2C, and nonprofit sectors. In his most recent roles, Vijay has made a significant impact by helping mission-driven organizations amplify their digital presence and maximize fundraising potential utilizing a combination of SEO, Organic Social, Paid Advertising, and Google Grants.

When he's not developing cutting-edge marketing strategies, Vijay can be found performing blues guitar and harmonica in Chicago’s Streeterville neighborhood, or traveling to Florida to share his passion for golf with his three nephews.

Jeff Ray
VP of Production

On paper, Jeff is a full-stack developer with 15 years of comprehensive programming experience. In real life, Jeff uses his full-stack development skills and twenty years of industry experience to not only code complex web applications, but also solve a myriad of problems for nonprofit clients.

A large part of his career was spent leading the team and thus the development of the web application for the St. Baldrick’s Foundation while working for their agency, Firespring. At Streetlight, Jeff is the senior solutions architect working on UX, development, strategic guidance and whatever the client tosses our way.

Jeff lives in Nebraska with his three children and is happiest when he’s in his boat on a lake fishing for the catch of the day.

Jennifer Riley
VP OF CLIENT SERVICES DIRECT RESPONSE

Jen has worked in nonprofit marketing and technology for the vast majority of her career on both the agency side and within organizations large and small. Her perspective from her time as the Marketing & Fundraising Director at the Philadelphia Ronald McDonald House helps her to understand the opportunities and challenges at the local chapter level of a large organization. Her role as Senior Web Strategist at Children’s Hospital of Philadelphia offered the opportunity to oversee and implement large-scale strategies within a vast technology framework.

Jen brings a thoughtful perspective to digital advertising, analytics, and SEO - making complicated tasks and data easy to understand.

Lizzie Russell
DIRECTOR Of DIRECT RESPONSE STRATEGY

After seven years in digital and peer-to-peer (P2P) fundraising, Lizzie loves both the art and the science of digital marketing. She believes strongly in data-driven goal setting and that the right content, in the right context and with the right design, can empower individuals to collective action. Prior to joining Streetlight, Lizzie oversaw the Do-It-Yourself, Facebook, and Endurance fundraising programs at the Colorectal Cancer Alliance and spent several years working on the digital strategy and communications for the P2P program at The ALS Association. She’s fueled by innovation, efficiency, data, and tacos.

Outside of work, she loves exploring national parks, discovering new music, and trying out the latest restaurants and craft brews with her husband.

Kevin Sims
DIRECTOR OF P2P STRATEGY

For more than a dozen years, Kevin has been working for national nonprofit organizations, leading fundraising and volunteer efforts. Most recently, he served as Vice-President, Volunteer Field Relations & Engagement for a leading pancreatic cancer organization. While there, he guided the transition of nearly 60 community events to a one-date model while he and his team raised more than $17M in peer-to-peer revenue annually.

Kevin transitioned to non-profit work after a nearly 17-year career in journalism. That background provided surprising similarities to all of our work to further our causes; the power of “making the ask,” telling mission-inspired stories and putting people first.

Kevin is a University of Oklahoma graduate and spends most Saturdays in the Fall at Sooner football games. He and his partner live in the mountains north of Atlanta with their dog.

Ashley Smith
BUSINESS DEVELOPMENT DIRECTOR

Ashley Smith is a dynamic professional with a passion for driving revenue and building strategic partnerships. With nearly two decades of experience in the nonprofit industry, concentrated in corporate engagement and peer to peer fundraising, Ashley has a proven track record in fostering meaningful relationships and exceeding revenue goals.

Over the years Ashley has worked across multiple health-related charities, ALSAC/St. Jude Children’s Research Hospital, the American Cancer Society, and National MS Society. Throughout her career, she has led teams, programs, volunteers, trainings, and revenue strategies to further the missions she has served. She is a passionate extrovert, full of curiosity, icebreaker-obsessed, and always eager to meet a stranger. 

A graduate of the University of Tennessee at Knoxville, she is a proud alumni and fan. She has moved a few times since college but currently enjoys the hospitality of the Midwest in Des Moines, Iowa. Ashley loves spending time with her husband and two young boys taking in all life's adventures including, but certainly not limited to, sporting events, vacations, movie nights, lazy weekend mornings, holiday celebrations, and delicious food!

Tim White
VP OF INNOVATION

Tim is a creative problem solver and student of new and developing technologies. He is a technologist with a background in web design & development, customer relations, and idea/concept development. He is well-versed in multiple programming languages and CMS platforms, including, but not limited to html, css, JavaScript, the Blackbaud suite of products, WordPress, Drupal and many others. Like many technologists, Tim invests in continuous learning and enjoys the opportunity to dive into a new programming language or platform and put it to use for the greatest benefit of the client.

Tim was born and raised all over Texas then ventured off to Kentucky and DC after college — meeting his wife and picking up a dog along the way. They now fondly call Austin home, where he enjoys organic farming, 3D imaging, and hitting the road looking for more adventure whenever they can.