Giving Tuesday 2024: Nonprofit Fundraising Insights Revealed!

This year's Giving Tuesday was a testament to strategic, multichannel marketing. Some key takeaways from our latest report:

  • Streetlight Clients averaged a 52% year-over-year increase.

  • Total online donations, as reported by GivingTuesday.org reached $3.6 billion - a remarkable 16% year-over-year increase!

  • Success is all about early planning, diverse engagement channels, and data-driven optimization. Organizations that started early and leveraged multiple platforms saw incredible results.

Standout strategies included:

  • Comprehensive multichannel approaches (email, SMS, social, CTV)

  • Matching gift programs that created urgency

  • Real-time campaign adjustments based on performance data

For nonprofits looking to maximize their end-of-year fundraising, the message is clear: strategic, authentic, and adaptive marketing makes all the difference.

Want to dive deeper? Check out the full Giving Tuesday Report!

Calling All Nonprofits: Add Your Data to a NEW Digital Fundraising Benchmark Report

Calling All Nonprofits: Add Your Data to a NEW Digital Fundraising Benchmark Report

When it comes to measuring success in the nonprofit fundraising space, benchmark studies typically fall into two separate categories: one for peer-to-peer programs and another for direct response. But what happens in that sweet spot, at the intersection of these two worlds?

In Our P2P Era

In Our P2P Era

The world might have The Eras Tour and Swelce’s Superbowl win, but for peer-to-peer (P2P) marketers and fundraisers — we have the P2P Conference. Last week, over 600 nonprofit professionals gathered in Taylor Swift’s birthplace, Philadelphia, to celebrate the collage of storytelling, relationship building, data analysis, event production, and community engagement that we call P2P. 

Does your P2P website need a makeover?

Does your P2P website need a makeover?

Nonprofits adopt DIY (Do-It-Yourself) programs to attract supporters who have a variety of interests and activities that could become fundraisers. Whether it’s pickleball, birthdays, or memorials, nonprofits want to provide supporters with a simple way to set up their fundraiser and start collecting donations.

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