When it comes to measuring success in the nonprofit fundraising space, benchmark studies typically fall into two separate categories: one for peer-to-peer programs and another for direct response. But what happens in that sweet spot, at the intersection of these two worlds?
That’s what we’ve set out to explore.
Streetlight Digital and DonorDrive are partnering to compile, analyze, and present a new benchmarking study — Milestones — to help you measure the success of your nonprofit organization’s P2P fundraising efforts. The goal is to have a wide representation of programs — from single-event programs to large-scale initiatives, from smaller organizations to large, enterprise nonprofits. We know you’re looking for like-sized programs and organizations to benchmark against and that’s what we’d like to provide.
Some questions we hope to answer: What percentage of participants and donations are coming from digital sources? What are the key channels to drive acquisition and growth? What percent of event dollars come from sponsors? How many fundraisers use a Facebook Fundraisers or a mobile app? What is the long term value of a P2P participant? Donor? And so much more…
By submitting your nonprofit organization’s data, you’ll get a first look at the benchmarking report. We’ll reveal the benchmarks in an exclusive webinar in April 2024.