This year's Giving Tuesday was a testament to strategic, multichannel marketing. Some key takeaways from our latest report:
Streetlight Clients averaged a 52% year-over-year increase.
Total online donations, as reported by GivingTuesday.org reached $3.6 billion - a remarkable 16% year-over-year increase!
Success is all about early planning, diverse engagement channels, and data-driven optimization. Organizations that started early and leveraged multiple platforms saw incredible results.
Standout strategies included:
Comprehensive multichannel approaches (email, SMS, social, CTV)
Matching gift programs that created urgency
Real-time campaign adjustments based on performance data
For nonprofits looking to maximize their end-of-year fundraising, the message is clear: strategic, authentic, and adaptive marketing makes all the difference.
Want to dive deeper? Check out the full Giving Tuesday Report!