Streetlight Digital - Privacy Policy
Introduction
At Streetlight Digital, we understand the importance of privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect the information we collect through our services as a digital marketing agency for non-profits. Our goal is to be transparent about our data practices and give you control over your information.
This policy applies to information we collect:
From our clients and their customers
Through our websites and platforms
Via email, text, and other electronic communications
When you interact with our advertising and applications on third-party websites and services
Information We Collect and How We Collect It
Information You Provide to Us
As a digital marketing agency serving non-profits, we may collect the following types of information:
Identity and Contact Data: Names, email addresses, postal addresses, phone numbers, and other contact information from our clients and their constituents.
Commercial Information: Records of services purchased, obtained, or considered.
Financial Information: Payment details for billing purposes.
Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.
Client Data: Information that our clients provide to us about their constituents, donors, or supporters, including donation history and engagement data.
Information We Collect Automatically
When you visit our websites or use our services, we may automatically collect:
Device Information: Information about your device, operating system, browser type, IP address, and other technical information.
Usage Information: How you interact with our websites and services, including pages visited, time spent, and links clicked.
Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to collect information and enhance your experience. For more details, please see our Cookie Policy section.
Information from Third Parties
We may receive information about you from:
Our clients who provide constituent data for analysis and campaign management
Public sources such as social media platforms and publicly available databases
Third-party data providers with whom we have commercial agreements
How We Use Your Information
We use the information we collect for the following purposes:
To Provide Our Services:
Building and managing marketing and fundraising campaigns
Analyzing constituent data to improve client outreach
Creating data visualizations and reports
For Business Operations:
Processing payments and maintaining accounts
Communicating with clients about services
Improving our websites and services
For Marketing and Promotion:
Informing clients about new services and features
Providing thought leadership content and industry insights
For Data Analysis and Platform Enhancement:
Analyzing patterns and trends in constituent behavior
Improving our data architecture and analytical capabilities
Developing new features based on user feedback
For Legal and Security Purposes:
Protecting against fraud and unauthorized access
Complying with legal obligations
Enforcing our terms of service
Client Data and Constituent Information
As a digital marketing agency for non-profits, we process constituent data on behalf of our clients. In this capacity:
We act as a data processor, and our clients remain the data controllers of their constituent information.
We will only use constituent data according to our client agreements and for the intended business purposes.
We implement appropriate security measures to protect constituent data.
We do not sell constituent data to third parties or use it for purposes beyond our service agreements.
We may create aggregated, anonymized datasets from constituent data for analytical purposes, but these will not contain personally identifiable information.
How We Share Your Information
We may share information in the following circumstances:
With Service Providers: We may share information with third-party vendors who help us provide our services, such as payment processors, data storage providers, email service providers, and analytics companies.
With Clients: We share analysis, reports, and campaign results with the clients who provided the original constituent data.
For Legal Reasons: We may disclose information if required by law, to protect rights and safety, or to comply with a judicial proceeding or legal process.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
We do not sell, rent, or trade your personal information to third parties for their marketing purposes without your explicit consent.
Data Security
We implement appropriate technical and organizational security measures to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. These measures include:
Encryption of sensitive information
Secure data storage systems
Access controls and authentication procedures
Regular security assessments
Employee training on data protection
However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Data Retention
We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:
The length of time we have an ongoing relationship with you or our client
Whether there is a legal obligation to which we are subject
Whether retention is advisable in light of our legal position
Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information. These may include:
Access: The right to know what personal information we have about you
Correction: The right to correct inaccurate information
Deletion: The right to have your personal information deleted in certain circumstances
Restriction: The right to restrict the processing of your information
Data Portability: The right to receive your personal information in a structured, commonly used format
Objection: The right to object to certain processing activities
To exercise these rights, please contact us using the information provided in the "Contact Us" section.
Cookies and Similar Technologies
We use cookies and similar technologies to collect information and enhance your experience on our websites. These technologies help us:
Remember your preferences and settings
Understand how you interact with our websites
Improve our services
Deliver relevant advertising
You can control cookies through your browser settings. Most browsers allow you to refuse to accept or delete cookies. However, blocking cookies may impact your experience and limit certain features of our websites.
Children's Privacy
Our services are not directed to children under 16 years of age, and we do not knowingly collect personal information from children under 16. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information.
International Data Transfers
As a global organization, we may transfer your personal information to countries other than the one in which you reside. When we transfer personal information across borders, we take steps to ensure that your information receives an adequate level of protection, regardless of where it is processed.
Changes to Our Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated policy will be posted on our website with a revised effective date. We encourage you to review the Privacy Policy whenever you access our services to stay informed about our information practices.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Streetlight Digital | privacy@streetlightdigital.com
Effective Date
This Privacy Policy is effective as of January 1, 2025.