Boys & Girls Clubs of America
A STREETLIGHT DIGITAL CASE STUDY
Opportunity
When the COVID-19 pandemic struck, Boys & Girls Clubs of America (BGCA) faced an unprecedented challenge. They needed to rapidly adapt to a dramatically changing landscape while continuing their crucial support for children and families. This situation was compounded by the need to maintain engagement and support amidst widespread disruptions. Streetlight stepped in at this critical juncture, identifying an urgent need to not only reposition BGCA's online presence but also to enhance their search visibility. It was essential to revamp the organization's communication strategies to effectively highlight BGCA's significant role in communities during the pandemic, ensuring that their message of support and resilience reached a broader audience.
Solution
In response, Streetlight's strategy for BGCA was comprehensive and multifaceted. It focused primarily on optimizing the organization's search engine presence and refining its messaging to resonate with its audience during these challenging times. This involved a swift yet thoughtful adjustment of language across digital platforms to clearly communicate BGCA's vital role. Alongside this, targeted search engine optimization strategies were employed to significantly increase BGCA's visibility and reach. This approach was designed not only to maintain BGCA's connection with their existing audience but also to extend their reach to new supporters and communities, reinforcing their position as a key player in supporting youth and families during the pandemic.
Results
The strategic partnership between Streetlight and BGCA yielded impressive outcomes, characterized by:
114% Increase in Revenue Over 2019: Marking a significant surge in funding, defying pandemic-related downturns, and continuing to grow year after year.
112% Growth in Overall Online Revenue Since 2019: More than doubling the online revenue, showcasing the effectiveness of the adapted digital strategies.
11.5% Increase in Online Giving in 2022: A striking contrast to the 4% decline experienced by average digital programs, indicating BGCA's unique upward trajectory.
40% Growth in Email Revenue from 2020-2022: A notable enhancement in the effectiveness of email marketing strategies.
87% Increase in New Donors Since 2020: Demonstrating a significant expansion in the donor base, indicative of successful outreach and engagement efforts.