Solving Kids’ Cancer “Lace Up for Kids” Campaign

A STREETLIGHT DIGITAL CASE STUDY

Opportunity

Solving Kids Cancer (SKC) aimed to transform their "Lace Up for Kids" fall campaign from a mere awareness initiative into a successful fundraising endeavor. The challenge was to leverage digital tools effectively to increase registrations, engagement, and ultimately, donations for their cause. This required a strategic shift in their digital outreach and communication methods to more actively engage supporters and convert interest into tangible financial support.

Solution

Streetlight's strategy for the "Lace Up for Kids" campaign was a balanced mix of targeted email marketing and strategic paid advertising. They utilized MailChimp for direct recruitment and fundraising emails, effectively increasing registrations and donations. In parallel, a focused paid advertising campaign drove substantial web traffic, enhancing the overall digital presence and impact of the campaign.

Results

The revamped campaign yielded notable results:

• 264% increase in total fundraising

• 113% increase in number of donations

• 197% increase in average donation size

• 80% of donors new to the organization

• 47.41% of website traffic was attributed to social media ads