This year, the 2025 Top 30 Peer-to-Peer Fundraising Programs have been revealed for both the United States and Canada. The results were announced on stage on Tuesday, February 24th 2026 at the P2PForum26 by Marcie Maxwell, CEO of the Peer-to-Peer Professional Forum, alongside Natalie Stamer, Co-Owner and Managing Partner of Streetlight Digital. Streetlight Digital, a proud sponsor of both the Benchmarking Data Set and the conference itself, is honored to support this research and highlight the programs that are leading the way in peer-to-peer innovation, resilience, and growth across North America. The long-awaited Top 30 lists for each region are below, showcasing the programs driving impact and innovation across North America.
The defining pattern across the Top 30 programs was approximately 3% annual growth over multiple years, achieving sustained growth. The data did not include dramatic surges or sudden breakthroughs. Yet the Top 30 stood out for their consistent incremental gains, demonstrating the power of small, sustained improvements that build long-term impact.
While on stage at the General Opening Session sharing her P2P Benchmarking Survey analysis, Natalie highlighted that 3% may seem like a small number, but it in reality should be viewed as an impressive feat. It reflects the ability to retain participants in a shrinking donor market, replace aging volunteer bases, sustain engagement with limited staff capacity, and maintain momentum through organizational disruption. In other words, achieving consistent growth in today’s environment reveals operational strength, not modest ambition. This accomplishment is even more remarkable when viewed in the context of two decades of sector difficulties: since 2000, the percentage of U.S. households giving to charity has declined from roughly 66% to 47%, a loss of nearly 20 million donor households. During that same time, P2P programs navigated the Great Recession, COVID-19 event disruption, shifting digital platforms, and staffing and funding volatility. Yet the long-term benchmarking data shows P2P revenue trending steadily upward, a clear demonstration that small margins, sustained over time, produce meaningful results.
Natalie also discussed additional reasons why P2P fundraising remains especially valuable today. She emphasized why it deserves prioritization even when leadership faces pressure to shift resources elsewhere in the face of rising challenges. In a world where AI-generated content dominates the internet, organic traffic is declining, and social media is contributing to a rising global loneliness epidemic, P2P stands out as the antidote. While many organizations are focused on using AI to work more efficiently, P2P programs provide something AI cannot replicate: human connection. Human-generated content has reached premium value in contrast to AI saturated content, and peer-to-peer is the ultimate example. Could P2P be a counterbalance that saves us all from AI overload and keeps us grounded in humanity and connectedness? Streetlight believes the answer is yes.
Over the past 20 years, the Peer-to-Peer Professional Forum community has raised more than $31.9 billion through the programs captured in the Top 30 Benchmarking Study. Each data point represents a lesson learned, a strategy refined, and a story of perseverance. Decades of incremental growth show that while the market, the economy, and your communities may experience ups and downs, deliberate, consistent investment in peer-to-peer fundraising yields measurable results. With these insights in hand, organizations have the knowledge and confidence to weather challenges and prioritize P2P programs as a central driver of community engagement, donor growth, and mission fulfillment. This is the moment to ensure your P2P program receives the strategic priority it deserves, using data as your foundation to build sustainable growth.
