ALS Association

A Streetlight Digital Case Study

ALS Association

Streetlight has partnered with the ALS Association since 2021 and our scope has grown since our initial ad-only engagement. Despite spanning multiple event platforms and navigating the associated tracking challenges we were able to drive marked results for the Walk team, including an increase in registrations and event fundraising in the first year.

Our engagement has since grown exponentially to support not only the organization’s Walk team, but also its Team Challenge/Endurance and Distinguished events teams, as well as their digital direct response program.

Our Approach

• Established baseline KPIs and a targeted, multi-channel growth strategy.

• Optimized TeamRaiser and Classy simultaneously to drive fundraising results.

• Tailored content by audience connection, program role and ALS experience.

• Customized budgets, creative, copy and targeting across three initiatives.

• Improved attribution tracking with custom JavaScript and advanced GTM configurations.

• Built dashboards to track event, marketing, participant activation KPIs

The Impact

8% revenue growth, with 55% of participants fundraising.

51% increase in Walk registrations through email and paid media.

23% increase in average Walk team value.

32% YoY fundraising growth for Team Challenge after launching national coaching.