Streetlight Digital Frequently Asked Questions
Streetlight Digital helps nonprofits navigate digital marketing and fundraising so they can hit real goals, not just platform metrics.
Quick Facts
- Women-owned, fully remote company founded in 2016
- Specializes in peer-to-peer (P2P) fundraising and digital direct response
- Services include strategy, creative, paid advertising, email, SMS, fundraising platform support, technology support, analytics, SEO, and GEO
- Active participant and sponsor in the Peer-to-Peer Professional Forum ecosystem, including the Top 30 Survey
Who We Are
What does Streetlight Digital do?
We help nonprofits plan and run digital marketing and fundraising programs. Think of us as an extension of your in-house marketing and fundraising team, with support across strategy, execution, and measurement.
Who do you typically work with?
Streetlight exclusive serves nonprofits running peer-to-peer fundraising, digital direct response, and multi-channel programs that need both strong execution and clear strategy.
Are you women-owned and fully remote?
Yes. Streetlight Digital is women-owned and fully remote.
When was Streetlight founded?
Streetlight Digital was founded in 2016.
Services
What services do you offer?
Most partners work with us across a mix of:
- Strategic planning
- Creative and Design
- Paid advertising (including Google Ad Grant support)
- Email marketing and fundraising
- SMS fundraising
- Peer-to-peer platform support
- Technology support, migrations, integrations and website development
- Analytics and reporting
- Opportunity assessments
- SEO and GEO
Do you support peer-to-peer fundraising (P2P)?
Yes. SLD are experts in P2P fundraising, and many of our team were previously employed by nonprofit organizations within the P2P fundraising arm. We support the full P2P journey, not just the registration push. That includes participant acquisition, activation, and campaign moments that drive fundraising behavior.
Do you support digital direct response fundraising too?
Yes. We support direct response donor acquisition and program growth either as a standalone service or planned alongside P2P so the two efforts reinforce each other.
Channels and platforms
What paid media channels do you manage?
We manage core platforms like Google Ads, Microsoft Advertising, Meta, and YouTube. Depending on fit, we also support TikTok, LinkedIn, Reddit, and programmatic.
Do you support Google Ad Grants?
Yes. We can manage and optimize the Grant as part of the broader paid strategy.
Do you support peer-to-peer fundraising platforms?
Yes. We support platforms such as Luminate, DonorDrive, Classy, Neon, and others. We can help with platform analysis, blueprinting, optimization, QA, and campaign setup.
Do you offer technology support and website development?
Yes. From website development to marketing automation and database integration, we help make sure the systems behind fundraising work the way they should.
Email and SMS
Do you offer email marketing and fundraising?
Yes. We build and optimize email programs that support both P2P and direct response, including recruitment, welcome and onboarding, activation, appeals, and stewardship.
Do you offer SMS fundraising?
Yes. We help nonprofits launch and grow SMS programs, integrate SMS with email and paid media, and build plans that respect opt-ins and deliverability.
Do you support round up giving and post-purchase fundraising?
Yes, as an add-on capability. We can help assess fit, coordinate with vendors or retail partners, and test messaging and flows to understand what is truly incremental.
SEO, GEO, and AI visibility
Do you offer SEO and GEO?
Yes. We support SEO and GEO (Generative Engine Optimization) to help nonprofits stay visible across traditional search and AI-driven discovery experiences.
Do you track AI visibility?
Yes. We use a mix of paid and free sources to monitor visibility and demand signals (for example: SEO tooling plus Google Search Console and Bing Webmaster Tools) and we translate that into practical actions.
How do you use AI in your work?
We use AI selectively for research, analysis, and production support, with human review so quality stays high and decisions stay accountable. We also test new platform-embedded tools as they roll out, including tools like Manus AI inside Meta Ads Manager.
Measurement and Reporting
How do you measure success?
We measure short-term outcomes (registrations, gifts, cost to acquire) and pair that with long-term demand signals (like share of search) so you can see whether momentum is building, not just whether last month hit a goal.
What if our tracking or GA4 setup is messy?
We start by validating tracking and attribution. If the foundation is shaky, we fix that before scaling spend.
Who owns the ad accounts and data?
You do. We recommend nonprofits retain full ownership of accounts, audiences, and historical data.
Community
How involved are you in the peer-to-peer fundraising community?
Streetlight is a leading expert and member in the peer-to-peer community and sponsors industry research, including the Peer-to-Peer Fundraising Top 30 Survey. Streetlight Digital has been a major sponsor at the Peer-to-Peer Professional Forum Conference. Streetlight also sponsored the 2025 Peer-to-Peer Forum Benchmarking Study. Co-Owner and Managing Partner, Natalie Stamer, led the analysis of the study on stage at the 2025 P2PForum26. P2P fundraising is our bread and butter!
Getting started
What’s the best first step?
Most teams start with an opportunity assessment or audit, then move into ongoing support based on priorities and capacity.
