Streetlight Digital Frequently Asked Questions
Streetlight Digital provides full-spectrum digital fundraising and marketing expertise exclusively for nonprofits. Streetlight specializes in peer-to-peer (P2P) fundraising and digital direct response, connecting strategy, creative, paid media, and measurement so marketing and fundraising work together to surpass revenue goals.
Quick Facts
- Streetlight Digital is women-owned, independently owned, fully remote
- Founded in 2016 by nonprofit fundraisers Natalie Stamer and Kara Poshak
- Our team is built of nearly 60 nonprofit specialists (strategists, copywriters, designers, paid media managers, developers, technologists, analysts, and client service) across 15+ states
- Built for both: Peer-to-peer (P2P) fundraising and digital direct response (DR) growth programs
- Platform-agnostic: we recommend tools based on client needs, not revenue sharing
- No percentage-of-spend media fee (and no “media surcharge” baked into buys)
- 95% client retention rate Experience with national and complex programs (examples of our clients are Boys and Girls Clubs of America, Crohn’s & Colitis Foundation, Armed Services YMCA, National MS Society, Wounded Warrior Project, and more)
- Our team follows privacy and compliance best practices, including GDPR, HIPAA, and evolving platform requirements. We use tools like Piwik Pro when HIPAA-compliant analytics is needed.
Who We Are
What does Streetlight Digital do?
We help nonprofits plan, build, and run integrated digital fundraising and marketing programs: including strategy, creative, paid media, email, SMS, platforms/tech, and optimization. We operate like an extension of your in-house team: strategic where you need a partner, hands-on where you need execution.
Who do you typically work with?
Nonprofits of all shapes and sizes: from large national organizations to growing programs that need a partner who can drive either or both peer-to-peer fundraising and digital direct response. We’re also experienced working alongside existing agencies to keep planning and execution aligned.
what makes Streetlight Different?
A few things clients often tell us they value:
We don’t mark up media and we don’t push spend for our benefit.
We balance near-term performance with long-term donor value (testing, reinvestment discipline, and lifecycle thinking).
We bring a deep bench: strategy + creative + paid + tech + analytics, so programs don’t stall when they hit complexity (tracking, privacy changes, platforms, migrations).
who will we work with day to day?
Many of our clients work with us through a retainer agreement, which includes a core team (e.g., strategist/lead, paid media lead, creative support, and project management), along with access to additional specialists as needed (technology, analytics, design, copy).
Do you support peer-to-peer (p2p) Fundraising?
Yes. Streetlight are experts in P2P fundraising, and many of our team were previously employed by nonprofit organizations within the P2P fundraising arm. We support the full P2P journey, not just the registration push. That includes participant acquisition, activation, and campaign moments that drive fundraising behavior.
DO you support digital direct response fundraising?
Yes. Direct response fundraising is a core part of our work. We support donor acquisition, sustainer growth, and ongoing program optimization, including rapid response campaigns that help you act quickly on timely opportunities.
We can manage DR as a standalone engagement or plan it alongside peer-to-peer so the two efforts reinforce each other by aligning messaging, audiences, and timing to maximize overall impact.
Services
Partners typically work with us across a mix of:
Strategy & Planning
Opportunity assessment: A structured review of your fundraising performance, audience, messaging, and digital landscape to identify what’s working, what’s not, and where to focus for growth.
Growth strategy across acquisition, retention, lifecycle, and monthly giving
Campaign calendars / “flight plans” and prioritized roadmaps
Rapid response planning and execution support (where relevant)
Search Visibility
SEO + GEO (Generative Engine Optimization) to support both traditional discovery and AI‑driven experiences
We actively track and adapt to shifts in search, AI, and emerging channels so your program stays visible without your team needing to chase every change
We also support add‑on capabilities like round‑up giving and post‑purchase fundraising, helping assess fit, coordinate with vendors or retail partners, and test messaging and flows to understand what is truly incremental
We use AI selectively for research, analysis, and production support, with human review to maintain quality and accountability, while continuously testing new platform‑embedded tools as they evolve
Paid Media
Paid search + paid social + YouTube/video, plus programmatic options depending on fit (including CTV and digital video)
Google Grants support and integration into your broader strategy
Email + SMS Fundraising
Email strategy, production, automation, segmentation, deliverability protection
SMS strategy for acquisition + revenue (long code + short code approach where appropriate)
Platforms, Technology, and Data
P2P and donation platform support (setup, optimization, UX, QA, reporting)
Migrations, integrations, automation, and web development (APIs, tagging, analytics foundations)
Creative & Content
Creative concepts, copywriting, design, and production optimized by channel and performance learnings
Do you have Certifications, partnerships or industry affiliations?
Yes. Streetlight Digital maintains key platform certifications and industry involvement to ensure we stay ahead of best practices and platform changes. This includes:
Premier Google Partner
Microsoft Advertising Partner
Active membership in DMAW (Direct Marketing Association of Washington)
Recognized as a Top 30 Sponsor of the Peer-to-Peer Professional Forum
Getting started
What’s the best first step?
Start with a free consultation to talk through your goals, current challenges, and where you’re looking to grow.
If it makes sense, many teams then move into an opportunity assessment or audit before rolling into ongoing support based on priorities and capacity. This is a structured review of your fundraising performance, audience, messaging, and digital landscape to identify what’s working, what’s not, and where to focus for growth. It’s a favorite for many of our clients. Learn more about opportunity assessments.
do you have any client case studies?
Yes, you can learn about why we have a 95% client retention rate by reading through our case studies.
“Adding Streetlight to our marketing strategy has changed our outcomes. Streetlight helped us understand the right framework, evaluate the right levers, and grow our programs effectively. They’re experts, but they’re also collaborators... always growing, always moving forward, and bringing everyone along with them. Streetlight delivers. They do all the right things, and it shows in the quality of their work and their expertise in the field.” Laura Rusche, Disabled Veterans of America
