Nonprofit Fundraising and Marketing Services, Managed End to End
Streetlight Digital operates as an extension of your team, overseeing every service and project, managing the people, platforms, and timelines that connect them.
Founded in 2016 by nonprofit fundraisers, we work exclusively with nonprofits. We are the antithesis of “set it and forget it.” We run the work, scoping, sequencing, quality-checking, and reporting on it every month. Most clients engage us across several of the seven areas below through a single, flexible retainer, with our owners and account leads accountable for the whole program.
What’s Unique About Streetlight
Strategy, execution, and measurement are aligned and designed based on your unique needs, budget and timeline, so your channels reinforce each other.
Our project management team is incredible. We ensure clear ownership, communication rhythms, and QA standards that keep work moving.
We only serve nonprofits. With nearly 60 specialists across 15+ states, we are built for both peer-to-peer and direct response growth.
We never mark up media, and we integrate with your in-house team, agencies, and platform vendors. 95% client retention.
What We Do
1. Strategy and Growth Planning
Every program begins with a clear, measurable strategy, and stays on course because someone is actively steering it. We define goals, model the right channel mix and budget, and oversee the roadmap as your program evolves. Our opportunity assessment is the ideal entry point: a deep, objective dive across brand, messaging, data, technology, and supporter experience, delivered as a prioritized roadmap with revenue projections, KPIs, and quick wins.
Includes: Annual and campaign strategy, goal and KPI frameworks, budget and channel mix modeling, Opportunity Assessments, and ongoing advisory.
2. Paid Media and Donor Acquisition
We turn budgets of any size into measurable return, including your Google Ad Grant, and never charge a media markup. We manage the full media plan across search, paid social, display, native, audio, online video, and Connected TV. Acquisition is never a one-channel game, so we build diversified, portfolio-based programs that reduce dependency on any single platform and move spend to the most efficient sources in real time.
Includes: Paid search and Google Ad Grant management, Meta and paid social, programmatic and CTV, retargeting, multi-channel acquisition, co-op strategy, creator and influencer marketing, and creative testing.
3. Email, SMS, and Donor Lifecycle
Inboxes and phones are crowded, so we deliver the right message, to the right audience, at the right time. We oversee full lifecycle communications for both P2P and direct response, from welcome series through upgrade, save, and win-back journeys, all tied to your CRM. SMS and peer-to-peer texting open a new revenue channel, driving same-day conversion and cutting through the noise for acquisition and reactivation.
Includes: Email strategy and fundraising, automated lifecycle journeys, segmentation, copy and design, broadcast SMS and P2P texting, sustainer programs, and platform migration.
4. Peer-to-Peer Fundraising
Peer-to-peer fundraising is in our DNA. We provide platform analysis, full Luminate blueprint development, and optimization of DonorDrive, Classy, Neon, and more, helping your program fully use the platform you already pay for. Beyond the technology, we project manage the human side: participant onboarding, coaching journeys, and event activation that keep fundraisers engaged and revenue climbing.
Includes: Platform selection and analysis, Luminate blueprints, DonorDrive, Classy, and Neon optimization, participant engagement automation, and event activation.
5. Website, Technology, and Data
From website development to marketing automation and database integration, we maximize the tools in your stack and oversee the builds, migrations, and integrations that hold it together. We optimize donation pages to reduce friction and surface the right ask at the moment of need. Underneath it all, your CRM becomes the operating system for the donor relationship, connecting email, ads, web, and SMS so every touchpoint knows who the donor is.
Includes: Website and landing page development, donation page and conversion optimization, marketing automation, CRM and CDP strategy, data integration and identity resolution, and systems integration (Raiser's Edge NXT, ActionKit).
6. Analytics, Measurement, and Search Visibility
We put measurement systems in place before we begin, and report on everything every month. We move beyond last-click with multi-touch attribution, incrementality studies, and custom dashboards, so every stakeholder works from the same KPIs. Because your audience now vets you through Google and AI answers, we also improve how you rank and get cited across traditional search, answer engines, and AI platforms like Google AI Mode, Gemini, and ChatGPT.
Includes: Measurement planning, GA4 and tag management, multi-touch attribution, incrementality studies, custom dashboards, technical SEO, AEO, and AI search visibility (GEO).
7. Creative, Rapid Response, and Governance
When breaking news hits, we deploy coordinated, multi-channel campaigns in hours. And because standards belong in the build, we establish publishing standards, pre-deploy checklists, and continuous monitoring, following GDPR, HIPAA, and PCI best practices.
Includes: Copywriting and design, campaign creative and modular video, rapid response activation, web and content governance, accessibility, and privacy and compliance (GDPR, HIPAA, PCI).
How We Work
You get a dedicated core team, a strategist or account lead, paid media lead, creative support, and a project manager, backed by a deep bench of specialists. Through a flexible retainer, hours flow to whatever matters most that month. Monthly and quarterly check-ins and a pivot-fast mindset mean if something is not working, we change it.
Ready to grow?
Let's talk. Start with an opportunity assessment, or tell us what you need and we will build the right team around it.
