The release of the 2026 M+R Benchmarks is one of our favorite days of the year. This year’s data shows 15% online revenue growth, with 37% of revenue arriving in December and 4% on December 31 alone.
But benchmarks don’t speak for themselves, especially in a year when teams are stretched thin and AI is reshaping how donors discover and decide.
Streetlight pulled together a clear, practical read of what the numbers are really saying, what we agree with, where the data needs context, and the planning risks we see ahead.
